12 Tips to Structure a Service Page for Local Service-Based Company like (Cleaning, Roofing, Plumbing, Moving etc) that can help Google Ranking.

Md Akash Ahmed
2 min readNov 21, 2023

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Here is the step by step guide: πŸ‘‡

1. Header Section: πŸ‘‡

β˜‘ SEO-Friendly Headline: Use a clear, concise headline that includes relevant keywords (e.g., Cleaning Services in [Your City]).

β˜‘ Meta Title and Description: Craft an enticing meta title and description that includes primary services and local keywords.

2. Overview of Services: πŸ‘‡

β˜‘ Keyword-Rich Headings: Break down services with headings using keywords (e.g., β€œProfessional Cleaning Services,” β€œEfficient Moving Solutions,” β€œQuality Painting Services”).

β˜‘ Short Descriptions: Include concise descriptions with relevant keywords for each service.

3. Benefits of Choosing Your Services: πŸ‘‡

β˜‘ User-Centric Content: Focus on customer benefits using language that addresses their needs.

β˜‘ Local References: Reference local landmarks or aspects to reinforce your local presence.

4. Service Details: πŸ‘‡

β˜‘ Keyword Optimization: Integrate keywords naturally into service descriptions.

β˜‘ Structured Content: Use bullet points or numbered lists for easy readability and to enhance SEO.

5. Service Process: πŸ‘‡

β˜‘ Keyword-Optimized Steps: Describe the service process using keywords.

β˜‘ Local References: If applicable, mention local aspects related to the service process.

6. Pricing Information: πŸ‘‡

β˜‘ Clear Pricing Structure: Clearly present your pricing information using local currency.

β˜‘ Service Packages: Include specific details about service packages with relevant keywords.

7. Testimonials/Reviews: πŸ‘‡

β˜‘ Schema Markup: Use schema markup for reviews to enhance search results.

β˜‘ Local Testimonials: If possible, include testimonials from customers in your service area.

8. Why Choose Us: πŸ‘‡

β˜‘ Company Values: Reiterate your company’s commitment to quality, reliability, and customer satisfaction.

β˜‘ Credentials: Highlight any certifications, awards, or affiliations that showcase your professionalism.

9. Call-to-Action (CTA): πŸ‘‡

β˜‘ Strategic Placement: Position CTAs prominently throughout the page.

β˜‘ Local Contact Information: Ensure your contact information includes a local phone number.

10. FAQs: πŸ‘‡

β˜‘ Localized FAQs: Address questions specific to your service area.

β˜‘ Structured Markup: Implement FAQ schema for enhanced visibility in search results.

11. Service Area: πŸ‘‡

β˜‘ Local Keywords: Integrate keywords related to your service area.

β˜‘ Interactive Map: Include an interactive map showcasing your service locations.

12. Footer: πŸ‘‡

β˜‘ Local Contact Information: Reiterate key contact details.

β˜‘ Internal Links: Include links to other relevant pages on your site.

πŸ€™ Just follow these strategy to improve Google ranking and increase Phone calls.

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Md Akash Ahmed
Md Akash Ahmed

Written by Md Akash Ahmed

Result Driven Organic SEO Strategist Who Determined to Boost Your Business to the Next Level

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